This
was my submission to The National Ad Council for National Lawyer's
Day.
++++++++++ Begin Ad ++++++++++++
The
ad begins with a quiet piano solo in the background as the camera
slowly brings into focus an 11 year old, freckled-faced, tow-headed
boy, dressed in a T-Shirt, shorts, and flip flops. He is the sole
person on the playground and he is half-on, half-off a
Merry-Go-Round, pushing himself around in circles.
After
about 30 seconds, the kid jumps off the Merry-Go-Round and sits alone
on a park bench. He scoops-up some rocks and begins to absentmindedly
toss them at nothing in particular.
The
camera slowly creeps in for a close-up and we can see he has been
silently crying;
"I'll
never forget that day. It was Her Birthday and Mom wanted us all to
go on a boat ride and so Dad drove us over to Lake Winnipesaukee."
(He
throws a few more rocks)
"There
was me and Becky and Mom and Dad and Mom had packed us some fried
chicken and potato salad and we were having a great time driving
around the lake laughing and singing, " Happy Birthday,"
over and over and over. "
(Pause.
The Kid scoops us some more rocks)
"And
then Dad ran the boat into a dock and killed Mom."
(Pause
as the kid starts throwing the rocks in a display of primal anger)
"I
know Dad says he couldn't see the dock because he was bent over the
side of the boat at the time."
(Pause
as the Kid engages in more angry rock throwing)
"And
the reason he was bent over the side of the boat was because he was
throwing-up".
(Suddenly
the kid stands-up and starts heaving the rocks as far and as hard as
he can).
"And
the reason Dad was bent over the side of the boat throwing-up was
because he was drunk."
(He
throws the last two of the remaining rocks with great ferocity and
then, with his anger spent, the kid sits down)
"With
Mom dead and Dad in prison and all, I guess it was only natural that
Becky got sad and hung herself but I sure do miss her."
(The
kid stands as, in the background, slowly coming into focus, we see
this fat disheveled old bald man come walking onto the playground)
"Well.
I gotta get going. Here comes my Court-Appointed Guardian. God I hate
him. He is stupid and he like never takes a shower and stuff."
(The
kid turns and walks towards his Guardian. And then he pauses, turns
and faces the camera)
"Dad
was drinking Ballantine Ale that day. Some day I am going to become a
lawyer and sue Chris Craft the maker of the boat Dad was driving that
day."
(He
turns and walks on...then pauses one last time. He turns and faces
the camera)
"Think
about it, fools; Ballantine Ale? Nobody drinks that shit. They got
shallow pockets. Chris Craft, baby. That's where the money is. Momma
didn't raise no fool. See you in court, assholes"
Voice
Over: "Little Joey is going to become a lawyer one day and then Chris Craft is going to pay. This Ad was paid for by The National
Association of Trial Lawyers where Justice is not just a concept, it
is an absurdity."
+++++++++ End Ad ++++++++++++
I
haven't head back from the National Ad Council yet